Cookie Policy


Use of Cookies and Similar Technologies

Last updated: August 1, 2022

Our website and mobile apps use cookies and similar technologies to collect and store certain data when you visit or interact with our services. This is to improve your user experience by enabling personalized features and content, to monitor and enhance performance of our website and mobile apps, to understand user behavior, and to optimize the effectiveness of our advertisements and marketing. The information below provides more details about these technologies and describes your choices to control them. For more information about privacy practices at Arlo, please refer to our Privacy Notice.


A 'cookie' is a small data file containing a string of characters that is stored by your web browser when you interact with a website. When you visit the website again, the cookie allows that site to recognize your browser. The length of time a cookie will stay on your device depends on whether it is a "persistent" or "session" cookie. Arlo uses both types of cookies. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

We may use the following types of cookies:

  1. Strictly necessary cookies. These cookies are essential for you to browse our website and use its features. Without these cookies, services like shopping baskets cannot be provided.
  2. Performance cookies. These cookies collect information about how you use our websites. This data may be used to help optimize our website and make it easier for you to navigate.
  3. Functional cookies. These cookies allow our websites to remember choices you make and personalize your experience. For example, your region to ensure that we show you the websites relevant to your area.
  4. Third Party cookies. Third-party cookies are those placed by websites and/or parties other than Arlo. These cookies may be used on our websites to improve our products or services or to help us provide more relevant advertising. These cookies are subject to the respective privacy policies for these external services.
  5. Analytics cookies We use analytics cookies, like those offered by Google Analytics, to help us understand things like how long a visitor stays on our websites, what pages they find most useful and how they arrived at To learn more about Google Analytics and your data, visit this Google webpage and view its opt-out options here.

How to Control Cookie Settings

Most web browsers allow you to control cookies through their settings preferences but if you limit the ability of websites to set cookies, you may impact your overall user experience. This may include website notifications you selected to receive. Below you can learn about how to control cookie settings on popular web browsers:

  1. Google Chrome
  2. Microsoft Internet Explorer
  3. Microsoft Edge
  4. Apple Safari
  5. Mozilla Firefox


In addition to cookies, we sometimes use small graphic images known as 'pixels' (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our email communications to you (if you have selected to receive such communications) to help us to understand whether our email communication has been viewed. We also use third-party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests and to track the effectiveness of our advertising campaigns.

Other Identifiers

We may use software development kits (SDKs) provided by our online partners in our mobile apps for these online partners to monitor and analyze the use and performance of our mobile apps and services. Also, to enable in-app messages from Arlo. SDKs function like third-party cookies and pixels but operate in the mobile app environment.

Advertising and Modern Marketing Tools

We use several modern marketing tools in support of our advertising efforts. Arlo may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about Arlo Products and Services on our websites and across the internet. To provide this 'interest-based advertising', the parties combine nonpersonal data about your online activities acquired over time, which help cater advertising that we deliver to you. Examples of this may include an Arlo advertisement on a Facebook or Pinterest page, or a Google-owned page such as a search results page or YouTube, or on a site within Google’s advertising network. We do not share your personal information as part of this process. Where necessary we obtain your consent to this process. At all times, you can opt out of these personalized ads from third-party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI websites and DAA websites. Opting out may make the ads you see across the internet less relevant to you.

If you have opted out of receiving communications from us, we will not use your email for interest-based advertising.

How to Contact Us

If you have any questions about our use of cookies and other technologies, please send an email to